half a dog tall dog and a half long

When you launch a film like this, there must be crazy marketing plans. 
You have to totally… you have to set the date, then you have to eat the movie, then you have to lick it, and then you have to grab it, and wrestle it— 

Eat it and then lick it? 
Then you have to kiss it softly and delicately massage it to bed. And then you tuck it in, and then you cuddle up with it, and then it doesn’t want you to cuddle up with it anymore. And then you have to, like, give it its own space, and then you just check on it every now and then.

And then it’s done.
Yes, and then it’s done.

-From the Vice Magazine interview with Spike Jonze

(HT at Mike, who wants credit for sharing such a crazy interview with me)